By TammyWhite
1 years ago

Kombé!!! Soju, the best-selling drink in the world

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Alcohol (I'm not talking specifically about ethyl) exists on this planet for years, beyond the taste to drink and taste different drinks, the fact of "go out or get together to drink something" speaks of a social context that brings together various variables. Today we are going to take a walk through Korea, to learn a little more about its alcoholic culture based on the fact that alcohol is very present in the routine of Koreans. If you talk to a South Korean alcohol, the word Soju will surely come out. And do not be surprised, because this rice liqueur is the best selling drink in the world. This would not be so surprising if it were not mainly because it is only drunk in South Korea. If we rely on figures, 3.4 million of these characteristic green bottles are consumed per year; so much so that the brand Chamisul is the first in drinks worldwide and the brand Cheoeum Cheoreom, the third in the ranking. The reason? Very simple, Soju is one of the main symbols rooted in South Korean culture and one of the hallmarks of its people. Although in the past it was the traditional liquor with a percentage of 40% of alcohol that consumed the most, over the years, distilled liquor, with less alcohol - around 20% - and cheaper - a 360ml bottle costs less than one euro -, has taken the place of liquor more drunk. However, the alcohol percentage of the latter has been changing over the years, being in 1990 over 30%. The cause of the decline in graduation was due to the healthy awareness of the new generations and the entry of young people and women into consumption. Soju is produced with rice, although most brands mix it with other starches such as potatoes, wheat, barley, sweet potato or cassava. The color of this preparation is clear and the taste is similar to that of vodka, although sweeter and softer due to the added sugars. In fact, it is very popular to mix it with beer, since having a mild flavor, the palate barely notices it, producing a perfect blend for disinhibition. As stated above, Soju is a symbol of Korean culture. The natives perceive this drink with a meaning that goes beyond the simple act of drinking, since for them there are no social classes at the time of the Soju ritual; representing comfort and, in many cases, the evasion of a harsh reality - highlighting that in South Korean culture people live to work and do not work to live. In fact, the motto is to get drunk a lot and not set limits; "Drink to the end" instead of "drink in moderation". So much becomes part of the culture that drinking in company with co-workers is almost an obligation for any South Korean; being the liquor the perfect ally to establish social relations. Also, it is not surprising that about seven o'clock in the afternoon the streets of South Korea are full of people drunk and what would look like a scandal westernly, there is completely normal. Therefore, is alcohol an escape route to a society that seeks work performance as its goal for happiness? So, how can happiness be perceived based on the evasion of reality?



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1 years
Violeta Great article
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Justin Interesting
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Joanac Great article
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Lorso 😃💯💓
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haramshi 건배
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leewangjae 건배 Tammy
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AdeelKazim Very good
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Deliana I'm always surprised by them culture. Interesting article.
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cheanss great article
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Lucia5 Nice
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OlgaLifeLover I drink red wine
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carmen3521 Que savor tiene amiga? Se parece a algo?
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