Pink chocolate

[It] offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness.”

Despite its pink appearance, there are no added colours, berries or flavours in the chocolate.

After launching to a panel of chocolate experts in Shanghai this week, its creators are hoping to crack the millennial market with the trendy treat. Peter Boone, the company's chief innovation and quality officer, said: "Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among millennials - hedonistic indulgence - but also high purchase intent at different price points."

The chocolatier predicts the new Ruby chocolate category will soon hit the shelves in shops around the world as the "fourth reference" next to milk, white and dark. Chocolate expert and editor of industry bible Kennedy’s Confection Angus Kennedy told The Sun: “Ruby chocolate is very different and clever stuff. It’s refreshing and has a light, creamy texture,”

“It tastes so light and fruity you don't really realise you're gobbling up one chocolate the other, so it means consumers will be able to eat more of it than other types of conventional chocolate.”

More about: | Chocolate | Food
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Mark Wilde
1 month ago
Really struggled to comprehend the last paragraph as the mistake threw me.
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anonymous
1 month ago
Pink mice have been around for at least 40 years...
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