Jollibee: The Giant of Philippine Fast-food Industry
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Here, I really want to write something about where every Filipino can relate-the Jollibee Foods Corp. Get to know more about this undisputed giant of the Philippine fast-food industry.
Great Concept
One of the reasons, I guess for the success of Jollibee is its business concept. This is the type of fast food that can cater both to those in the upper class and even the masses or ordinary people. If you look at its packaging, services, promotional strategies, food concepts and lineups everything is perfect, put together as if they are meant for each other.
Up to this time, Jollibee never lost its appeal to the Filipinos and continues to grow and expand. Jollibee is known as a yumburger store, American-style fast-food chain that typically serve burgers, fries, fried chickens and sundaes also known as Yumburger store like McDonalds, KFC, Wendy’s, Burger King etc. It’s the king when it comes to fast-food industry.
Jollibee is quite young only 32 years old. It started in 1975 as a Magnolia Ice Cream parlor in Cubao, Quezon City. In 1978, the shop shifted business to burgers and that is when Jollibee business formally began under the leadership and management of the family of Tony Tan Caktiong. Though, Jollibee is 100% Filipino its owner is a Chinese businessman living in the Philippines.
When it comes to the taste of the food the store won’t disappoint you as they know what Pinoys want, the sweet-style spaghetti and the food does not taste bland and very tasty.
Jollibee Mascots
When I was a child, it’s my dream to complete a set of figures of all the Jollibee mascots because they are all adorable and I love their names. One of my favorite is Twirlie. However, Twirlie is not included in this photo. Each mascot symbolizes something that you can see at Jollibee. Here are some of them:
1. Jollibee- The main mascot- Large bee with chef hat and dressed in a blazer.
2. Hetty- Girl with the spaghetti-like hair
3. Chickie- a chicken mascot
4. Twirlie-Girl with ice cream twirl hat
5. Popo Potato-Boy with French fries hair
6. Mr. Yum- Man with a hamburger hat
7. Champ- Mascot dressed like a boxer with hamburger head
I think there’s other more but this is the original cast of the Jollibee mascots. Its basic mascot for their usual menus. No mascots where created for other popular foods they serve so far. Some of the mascots have been discontinued also.
Jollibee for the next Generation
I simply admire this corporation because it was able to expand rapidly all over the Philippines and also abroad. And if you have the capital, Jollibee seems to be the best franchise business that you can get. It does not lose its popularity until now. I remember when I was a child we went to a large mall in Manila and I look around at all food stores and some are very spacious with few people flocking their stores but when you look at Jollibee, everyone seems to be there-all the tables are taken and many are still coming.
I can now say that Filipinos will never be complete if they won’t experience Jollibee even once in their life. It’s a part of the Filipino tradition and a legacy of my generation to all the young children out there.
Great Concept
One of the reasons, I guess for the success of Jollibee is its business concept. This is the type of fast food that can cater both to those in the upper class and even the masses or ordinary people. If you look at its packaging, services, promotional strategies, food concepts and lineups everything is perfect, put together as if they are meant for each other.
Up to this time, Jollibee never lost its appeal to the Filipinos and continues to grow and expand. Jollibee is known as a yumburger store, American-style fast-food chain that typically serve burgers, fries, fried chickens and sundaes also known as Yumburger store like McDonalds, KFC, Wendy’s, Burger King etc. It’s the king when it comes to fast-food industry.
Jollibee is quite young only 32 years old. It started in 1975 as a Magnolia Ice Cream parlor in Cubao, Quezon City. In 1978, the shop shifted business to burgers and that is when Jollibee business formally began under the leadership and management of the family of Tony Tan Caktiong. Though, Jollibee is 100% Filipino its owner is a Chinese businessman living in the Philippines.
When it comes to the taste of the food the store won’t disappoint you as they know what Pinoys want, the sweet-style spaghetti and the food does not taste bland and very tasty.
Jollibee Mascots
When I was a child, it’s my dream to complete a set of figures of all the Jollibee mascots because they are all adorable and I love their names. One of my favorite is Twirlie. However, Twirlie is not included in this photo. Each mascot symbolizes something that you can see at Jollibee. Here are some of them:
1. Jollibee- The main mascot- Large bee with chef hat and dressed in a blazer.
2. Hetty- Girl with the spaghetti-like hair
3. Chickie- a chicken mascot
4. Twirlie-Girl with ice cream twirl hat
5. Popo Potato-Boy with French fries hair
6. Mr. Yum- Man with a hamburger hat
7. Champ- Mascot dressed like a boxer with hamburger head
I think there’s other more but this is the original cast of the Jollibee mascots. Its basic mascot for their usual menus. No mascots where created for other popular foods they serve so far. Some of the mascots have been discontinued also.
Jollibee for the next Generation
I simply admire this corporation because it was able to expand rapidly all over the Philippines and also abroad. And if you have the capital, Jollibee seems to be the best franchise business that you can get. It does not lose its popularity until now. I remember when I was a child we went to a large mall in Manila and I look around at all food stores and some are very spacious with few people flocking their stores but when you look at Jollibee, everyone seems to be there-all the tables are taken and many are still coming.
I can now say that Filipinos will never be complete if they won’t experience Jollibee even once in their life. It’s a part of the Filipino tradition and a legacy of my generation to all the young children out there.
