Fiji's controversial business, luxury water that travels more than 12,000 kilometers to reach consumers
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It was a weird moment.
In the middle of a speech about his diplomatic tour of Asia, Donald Trump, stopped his speech to find a bottle of water next to the podium but did not find it. Then, he went back to crouch to the side, took the bottle and stood with it, placing it aside as one who does not want to get wet in case it spills. He took a sip and returned to his speech.
The curious scene went crazy social networks, which were filled with comments and memes about it.
This was partly helped by the fact that in 2013 Republican Senator Marco Rubio experienced a similar moment and last year when he and the real estate mogul competed for the Republican nomination, Trump made fun of him in public for that episode.
During the anecdotal episode last week, there was another prominent element: the US president - who based his presidential campaign on a strongly nationalist message - was drinking bottled water from abroad.
Volcanic, glacial, underground or iceberg outlet: the fashion of drinking bottled water more and more exclusive
How much microplastic does the water you drink contain?
But, it was not just any water. The bottle was brand Fiji, a water imported from the archipelago of the same name, located in the middle of the Pacific Ocean about 12,500 kilometers from Washington, and that in the last decade has become a product of mass consumption among rich, stars of the celebrity and other public celebrities.In its ascent, Fiji left behind the French Evián as the foreign brand with greater presence in the US market, but not without creating some controversial along the way.Characterized by its hard bottle and its blue label, Fiji water became a synonym of luxury in the United States, where it is sold at prices that triple that of other brands.
It is the water offered at parties, restaurants and high-cost hotels.
Among its known consumers are Paris Hilton, former US President Barack Obama, actress Nicole Kidman or singer Mary J. Blige.
But what makes Fiji water so special?
In the middle of a speech about his diplomatic tour of Asia, Donald Trump, stopped his speech to find a bottle of water next to the podium but did not find it. Then, he went back to crouch to the side, took the bottle and stood with it, placing it aside as one who does not want to get wet in case it spills. He took a sip and returned to his speech.
The curious scene went crazy social networks, which were filled with comments and memes about it.
This was partly helped by the fact that in 2013 Republican Senator Marco Rubio experienced a similar moment and last year when he and the real estate mogul competed for the Republican nomination, Trump made fun of him in public for that episode.
During the anecdotal episode last week, there was another prominent element: the US president - who based his presidential campaign on a strongly nationalist message - was drinking bottled water from abroad.
Volcanic, glacial, underground or iceberg outlet: the fashion of drinking bottled water more and more exclusive
How much microplastic does the water you drink contain?
But, it was not just any water. The bottle was brand Fiji, a water imported from the archipelago of the same name, located in the middle of the Pacific Ocean about 12,500 kilometers from Washington, and that in the last decade has become a product of mass consumption among rich, stars of the celebrity and other public celebrities.In its ascent, Fiji left behind the French Evián as the foreign brand with greater presence in the US market, but not without creating some controversial along the way.Characterized by its hard bottle and its blue label, Fiji water became a synonym of luxury in the United States, where it is sold at prices that triple that of other brands.
It is the water offered at parties, restaurants and high-cost hotels.
Among its known consumers are Paris Hilton, former US President Barack Obama, actress Nicole Kidman or singer Mary J. Blige.
But what makes Fiji water so special?
