By evanmurray
3 years ago

What is Content Marketing?

1 What is Content Marketing?
1.1 How does content help my business?
1.2 Keyword research
1.3 Think about the intention
1.4 Use of tools
1.5 Paid tools
1.6 Content creation
1.7 Define your target market
1.8 Turning functionality into benefits
1.9 What type of content?
1.10 Conclusion
The content marketing is a term popular enough in online marketing. However, it can often be confused with writing content. It can be difficult to define exactly what it means. This is a fairly broad term that encompasses many different strategies related to content. Simply put, content marketing is all about creating and sharing content with an online audience. Learn more about the comparison between content marketing and content writing.

The goal of sharing this content is to gain attention, and that attention can be used to achieve a number of online marketing goals for different businesses. These goals include increasing traffic to a website, generating leads, increasing sales, increasing brand awareness, etc.

Essentially, by creating and sharing free content, you attract people to your brand, and the content can actually help you achieve those goals at the same time.

How does content help my business?
Perhaps the most important question in content marketing is what type of content will help you achieve your business goals. To answer this question, you need to consider your business model, your target customers, and the personalities of your buyers. You need to tailor the content to what your target audience is looking for and what they would like to consume. Then you fill that space with your content and do whatever you can to make it accessible (see below).

The most common types of content marketing are blogs, news sites, videos, photo blogs, email newsletters, how-to guides, and podcasts. All targeted content is essentially content marketing , even if you don't realize it.

In this guide, we'll focus on two essential aspects of content marketing : keyword research and content creation.

Keyword research
For many content marketers , the most important way to market their content is through a search engine . If people can type in a query on Google (or any other search engine) and your content shows up, that's a huge potential eye count for your content.

It is extremely difficult to understand exactly how search engines get results, and their algorithms are constantly changing. But one of the main ways Google returns results is keyword research. By combing through the content for keywords that might match a query, Google can return the most relevant content and answer the person's question.

There are several ways to find out which keywords are the best to put in your content It's best to consider all of these digital marketing strategies as a whole in order to come up with a keyword strategy. The strategies for finding keywords can vary from easy to advanced.

Think about the intention
The first thing to keep in mind when writing content is to always think about the intent of your target consumer. Why do you think he would search for your content? What question does your content answer? Think about why your content is applicable to them, and try to include keywords and phrases that you think would answer their questions.

Search engines are pretty smart these days and they are able to relate common queries and generate responses based on different contexts. So you should try to write content that answers consumers' questions. Put yourself in their shoes and make your content relevant to what they would be looking for to find your business, and you'll be much more likely to appear in search results.

Use of tools
There are also many tools you can use to get an idea of ​​the type of keywords that might be relevant. For example, Google auto-suggest can help you see lots of searches related to those that might relate to your products. Type something on your content, and you can see other relevant queries that someone might use to find your content.

Paid tools
There are many paid online marketing tools out there that can help you generate a list of keywords based on the queries you can expect from potential customers. These tools scour the web for powerful keywords that you can incorporate into your content to improve your search engine rankings. The most popular tools are SEMRush , Ahrefs,…

Many people choose to hire a digital marketing strategist or digital marketing agency for their content marketing , which can be very useful and much easier if you are someone who runs multiple sites and / or businesses. However, if your budget is tight and you have the time to devote yourself to it, using tools and putting in a little personal effort, you can become your own digital marketing strategist

Content creation
Of course, content marketing is nothing without content creation! In this section, we'll walk you through how to create content that meets a need and is consumed by your target market.

The content should be well written and well documented. But the best content fills a void in the market. We showed you above how to market your content using various tools and keywords. Next, we'll show you how to create content that meets consumer needs and demands.

Define your target market
First, you need to define who you are trying to reach. Your content needs to be tailored to a certain audience, and you need to know that audience inside and out. If you don't know who you're trying to reach, your content will appear aimless.

Before you start crafting your content, therefore, you need to decide who is most likely to respond to your content. Know who they are, what they like, and where you can find them. There are many consumer studies and resources that you can find online to help you with this phase of research.

Turning features into benefits
When creating content that attracts an audience, it's important to keep in mind why people need to pay attention to your content. When creating content on a specific topic, don't just explain the characteristics of your topic. Instead, think about your target market, and think about why they might benefit from it. Turn product features into real, tangible benefits for your audience.

By explaining the benefits, you make sure to capture their interest more just like we done in social platform i.e instagram If an audience understands why your content is relevant to them in a positive way, it instantly turns into something they can envision having an impact on their life.

What kind of content?
Content comes in many forms. From video, blogs, articles, tutorials, comprehensive guides, and more! How you choose your format will depend on the message you are trying to get across Different audiences like to consume content in different ways. Your content should match the ideal platform to convey your message.

Start simple, with an idea of ​​the message you are trying to get across. Then try to decide which format would best convey this message. It will often depend on the complexity and depth of the knowledge you are trying to communicate.

As you can see, content marketing is not a small area of ​​marketing. Perhaps the most important part of content marketing is knowing your audience and knowing how to reach them. If you have a deep understanding of your audience and what they like, then you have a format that can guide all of your future content creation. This simplifies your entire workload and helps you to be on the right track constantly.
3 years
dorageorg Useful article!
3 years